This picture was taken in Milan, at the end of 2011. In those days, we were packing our belongings to fly to California and try to build a company. Elena had been working as a journalist and Francesca as a stage director and playwright. Working late nights and weekends, we had just built the first iPad magazine for children in the world, Timbuktu Magazine.
Timbuktu Magazine won lots of awards and was featured in so many amazing publications!
Fast forward to 2016, we have 12 mobile apps in the Apple App Store, we published 6 paper books in English, French and Italian and we built a toolkit that allows underserved communities to design and build playable spaces in collaboration with the NFL, Kaboom, Zynga.org and the YMCA.
Because we are girls. Our entrepreneurial journey made us understand how important it is for girls to grow up surrounded by female role models. It helps them to be more confident and set bigger goals. We realized that 95% of the books and TV shows we grew up with, lacked girls in prominent positions. We did some research and discovered that this didn't change much over the past 20 years, so we decided to do something about it.
But, by any means, read these stories to your sons! It is crucial that they learn to identify and empathize also with female heroes! The stories in the book are a great source of inspiration for anyone, male or female, child or adult.